[In the discussion below, all information about MouseRugs applies as well to CoasterRugs and BookRugs since all are made with the same proprietary FiberLok materials and processes.]
After over 20 years of manufacturing and marketing millions of them, we have never yet seen one wear out!
FiberLok’s main business is custom-manufacturing 3-dimensional graphics for a wide range of applications from branding of apparel and yoga mats to official police badges. Our primary graphics technology, the company’s flagship product is called Lextra Flock-Textured Graphics which has a softs, textile-like surface that is very pleasing to the touch, brillianty-colored and with fine design details.
Having spent some years marketing “real” room-size area rugs, FiberLok’s ceo Brown Abrams developed the original idea to combine that experience with the ability to produce miniature versions of hand-made classic rug images from all over the world using Lextra. The same Lextra technology was used to make MouseRugs (computer mouse pads), CoasterRugs (drink coasters) and BookRugs (book marks) consumer products about twenty years ago.
FiberLok products are often described as performance-engineered, and how does this relate to the Lextra MouseRugs, CoasterRugs and BookRugs?
What it relates to essentially is wash fastness, and extremely high abrasion resistance. That is accomplished by use of:
- pre-dyed nylon Lextra fibers (designs printed without ink, other mouse pads printed with inks)
- world’s finest German water based adhesive, heat-cured
- knit textile is mechanically pressed into natural rubber compound base—adhesion done without adhesives, no de-lamination possible (most mouse pads made with “contact adhesive) start to de-laminate at the corners and may come totally apart—not MouseRugs!)
- rigorous inbound quality control assures all raw materials meet or exceed FiberLok’s stringent specifications, triple in-process 100% inspections also insure absolutely best-quality product
Both from the aesthetic and functional standpoints, MouseRugs and other Lextra-decorated products are a bit of “overkill” compared to other products in the same space. We are using technology designed for extremely heavy-duty industrial applications and we use production artwork interpretation techniques to produce such faithful reproductions of gorgeous traditional classic rug patterns. MouseRugs are sort of like “high tech meets classic design” in one product.
Owning a MouseRug provides the opportunity to express a bit of individualism in one’s office or home or work space by selecting the image and colors that appeal most. They project a keen sense of design appreciation while every minute they are used they provide the tactile feedback, the pleasing touch, that make them the world’s finest mousing surface.
Finally, in terms of décor for a home or office, only MouseRugs provide a truly upscale complement to a room setting. Rather than mousing on a flat desk, most people prefer a mousing surface. And choices of available products are limited to plastic or textile surfaces which come nowhere near the stunning beauty of MouseRugs.
Custom-made MouseRugs, CoasterRugs and BookRugs have been a HUGE HIT in the promotional product industry, because of the high value they offer. Rarely are promotional “giveaway” products so coveted, used every day, and so highly appreciated.
Minimum order requirement is 500 pieces, special artwork development costs may apply. Lead time is about 10 working days depending on the amount of production artwork required.
Thanks to about seven million individual physical contact points in each MouseRug surface–the ends of the Lextra fibers–most types of computer mice could work even better than most mouse pads with less-finely-detailed surfaces. However, we have noticed that the the scanning ability of a few types of computer mice may have a limited ability to accurately “read” mostly super-smooth surfaces like glass and MouseRugs. Mouses that use what is called Darkfield Technology and the Apple Magic Mouse struggle to adapt to MouseRugs surface and should be tested first. They often result in a “jumpy” performance of the mouse cursor and don’t do well with any form of textile mouse pads. We have already reached out to them to see what can be done!